Product Life Cycle of Panasonic Company Essay Sample

The diagram above shows that the several gross revenues ( in red ) and net incomes ( in blue ) across five phases are illustrated. The typical Products Life Cycle consists of five chief facets:

Product Development Phase
Introduction Phase
Growth Stage
Maturity Stage
Decline Phase



Product Development Phase

Merchandise Development is a really expensive phase. Panasonic Company will transport out Research and Development ( R & A ; D ) at this phase. Panasonic Company may make up one’s mind to present its merchandises or non to the market at this phase. They need to make more research for the markets before presenting it to the markets. In merchandise development phase. Panasonic Company can acquire initial thoughts by making market research by placing spreads in the market and listening to the feedback from clients. They besides can acquire the thoughts by supervising rivals. If the organisation is non able to bring forth thoughts from its clients. company can look at competitors’ merchandises to happen its strength and failing. Panasonic Company will hold to listen to employees non merely clients. They must ever hold new different thoughts cipher of all time have. This is able for them to believe for bettering the merchandises. Panasonic Company must be advanced by making new merchandises. Bidet and Food Grinder can be found in this phase. Introduction Phase

This phase of the rhythm could be the most expensive for a company establishing a new merchandise. The size of the market for the merchandise is little. which means gross revenues are low. although they will be increasing. On the other manus. the cost of things like Research and Development ( R & A ; D ) . consumer testing and the selling needed to establish the merchandise can be really high to make consciousness among clients. particularly if it is a competitory sector. Introduction phase accent on advertisement and distribution. For illustration. Juicer and Blender.

Growth Stage
The growing phase is typically characterized by a strong growing in gross revenues and net incomes. and because the company can get down to profit from economic systems of graduated table in production. the net income borders. every bit good as the overall sum of net income will increase. This makes it possible for concerns to put more money in the promotional activity to maximise the potency of this growing phase. For illustration. Rice Cooker. Blender and Dish Dryer.

Maturity Stage
During the adulthood phase. the merchandise is established and the purpose for the maker is now to keep the market portion they have built up. This is likely the most competitory clip for most merchandises and concerns need to put sagely in any selling they undertake. They besides need to see any merchandise alterations or betterments to the production procedure which might give them a competitory advantage. For illustration. Ceiling Fan and Air-conditioner

Decline Phase
Finally. the market for a merchandise will get down to shrivel. and this is what’s known as the diminution phase. This shrinking could be due to the market going saturated ( i. e. all the clients who will purchase the merchandise have already purchased it ) . or because the consumers are exchanging to a different type of merchandise. While this diminution may be inevitable. it may still be possible for companies to do some net income by exchanging to less-expensive production methods and cheaper markets. For illustration. Computer.

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